Event management software provider Tripleseat is reporting sustained double-digit customer growth in two of its newest international markets: 35% average annual growth in the United Kingdom since 2024, and 29% in Australia since 2023. The Concord, Massachusetts-based company now serves more than 20,000 venues worldwide, and says local team investments in both regions are directly fueling the expansion.
Private dining, corporate buyouts, weddings, and group bookings have emerged as high-margin revenue levers for full-service restaurants and hotels navigating persistent labor cost pressure. Tripleseat's platform centralizes the full event lifecycle — inquiry capture, booking, communications, contracts, payments, and on-site execution — giving operators a single system of record rather than a patchwork of spreadsheets and email threads.
Australia Traction
The company's Australian roster now includes Showtime Event Group, MAMAS Dining Group, Scott Pickett Group, SeaLink, Little Creatures Brewing, JBS Hospitality & Events Group, Sydney Restaurant Group, FAM Group, and LUCAS Collective. Jade Lach, Director of Moments – Functions & Events at FAM Group, pointed to real-time data capture and process centralization as the core operational drivers. Caitlin Abu, Head of Sales and Events at LUCAS Collective, described Tripleseat as the primary system for sales prospecting and event planning across the group.
Market Context
Private events have become a material revenue line for hospitality operators globally, particularly as average check and cover count recovery remains uneven across dayparts. Dedicated event management software competes in a fragmented space that includes general-purpose CRM tools, PMS-adjacent modules, and purpose-built platforms. Tripleseat's angle — built specifically for hospitality, covering everything from initial lead to post-event settlement — positions it against broader operators-of-record solutions that require heavy configuration. The company's ability to field local support teams in market differentiates it from cloud-native SaaS competitors relying on remote onboarding alone.
"Australia has been an exciting growth market for us, and we're seeing similar momentum across the United Kingdom as more hospitality operators look for technology that helps them run more efficiently, grow their private events business, and deliver outstanding guest experiences," said Michelle Fischer, CEO of Tripleseat.
For operators evaluating event and catering technology, the Tripleseat expansion signals that demand for purpose-built platforms is no longer a North American phenomenon. As group-booking revenue grows in importance relative to walk-in covers, international venues are increasingly willing to invest in dedicated software rather than repurpose general restaurant management tools for event workflows. Tripleseat's trajectory in Australia and the UK suggests the private-events SaaS category is entering a period of genuine global scale.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
