Experience to New York Bakery Cafés

Hi Lauren,

Kindly bumping this thread in case it got buried! I was wondering if you're
working on any stories around BTS THE CITY ARIRANG in New York? If so,
I'd be happy to connect you with Max Gallegos, CMO of TOUS les JOURS, who
can speak to the partnership, how the activation came together, and what
the brand is doing to welcome BTS fans through a series of pop-ups and
immersive experiences taking place this week and next.

And if you're based in the NYC area, we'd also love to send a* TOUS les
JOURS x BTS THE CITY ARIRANG Cake* to your office so you can experience the
limited-time menu item firsthand. Just let me know if you're interested!

Looking forward to hearing your thoughts!
Kendall

On Fri, Jul 24, 2026 at 9:49 AM Kendall Stoudt <
kendall.stoudt@powerdigital.com> wrote:

> Hi Lauren,
>
> Sharing news that TOUS les JOURS has been named the Official
> Bakery Café Sponsor of BTS THE CITY ARIRANG in New York, bringing a
> limited-time experiential activation to participating bakery cafés across
> the city from July 24 through August 9.
>
> As part of the partnership, TOUS les JOURS will transform select New York
> locations into BTS THE CITY ARIRANG fan destinations featuring limited-time
> menu offerings, exclusive merchandise, themed décor, photo opportunities,
> pop-up activations, and interactive experiences designed to engage BTS fans
> throughout the event.
>
> The activation highlights the growing impact of K-culture and
> fandom-driven experiences in shaping consumer engagement, particularly
> among younger audiences, while showcasing how TOUS les JOURS continues to
> leverage its Korean heritage to create meaningful brand connections beyond
> the traditional bakery café experience.
>
> The full press release is included below with additional details. Please
> let me know if you’re interested in covering the news or connecting with
> brand leadership for additional commentary.
>
> Best,
> Kendall
>
> FOR IMMEDIATE RELEASE
>
>
> [image: image.png]
>
>
> TOUS les JOURS NAMED OFFICIAL BAKERY CAFÉ SPONSOR OF ‘BTS THE CITY ARIRANG
> NEW YORK’
>
> Four New York-area bakery cafés will feature limited-time menu items,
> exclusive merchandise, photo moments and interactive fan experiences
>
>
> [image: image.png][image: image.png]
>
>
> NEW YORK (July 24, 2026) — TOUS les JOURS , the
> bakery café known for its freshly baked breads, handcrafted pastries,
> cakes, and beverages inspired by Korean traditions, is proud to serve as
> the Official Bakery Café Sponsor of BTS THE CITY ARIRANG NEW YORK. From
> July 24 through August 9, TOUS les JOURS will bring the celebration to four
> participating bakery cafés through limited-time menu items, exclusive
> merchandise, and themed experiences. The brand will also host four official
> pop-up events and an immersive activation at ARMY 'MADANG', welcoming
> visitors from around the world with interactive experiences, photo
> opportunities, and special giveaways.
>
>
> Participating TOUS les JOURS bakery cafés will transform into fan
> destinations, featuring the exclusive BTS THE CITY ARIRANG Cake, a
> special limited-edition menu, themed décor, photo opportunities,
> merchandise, and pop-up activations. The Weverse Stamp Rally will be
> available at the Madison Square Park bakery café from July 24 through
> August 3, where attendees can scan QR codes to collect digital stamps. The
> broader TOUS les JOURS bakery café experience will continue through August
> 9.
>
>
> “‘BTS THE CITY ARIRANG’ is a natural expression of who we are as a Korean
> bakery café brand,” said Max Gallegos, Chief Marketing Officer of TOUS
> les JOURS. “Korean culture is not a trend for us. It is at the heart of
> our food, our hospitality, and the experiences we create every day. By
> transforming our New York bakery cafés into fan destinations, we are giving
> BTS fans a place to gather, celebrate, and connect through delicious
> flavors, merchandise, and memorable shared experiences.”
>
>
> Event Schedule
>
>
> Friday, July 24 – Sunday, August 9 | Participating TOUS les JOURS Bakery
> Cafés
>
> Four bakery cafés will kick off with ‘BTS THE CITY ARIRANG NEW YORK’
> themed decor and a special menu featuring the BTS THE CITY ARIRANG Cake.
> The BTS THE CITY ARIRANG Weverse Stamp Rally will also launch at the
> Madison Square Park Bakery Café, located at 24 E. 23rd St. in New York.
>
> -
>
> Dumbo Bakery Café, 107 York St, Brooklyn, NY 11201
> -
>
> Union Bakery Café, 39-02 Union St, Flushing, NY 11354
> -
>
> American Dream Bakery Café, 1 American Dream Way, East Rutherford, NJ
> 07073
> -
>
> Madison Square Park Bakery Café, 24 E. 23rd St., New York, NY 10010
> (+Stamp Rally)
>
> TOUS les JOURS Pop-Up Series
>
> The celebration continues with four pop-up events where guests can enjoy a
> special menu, complimentary samples, exclusive gifts, and photo moments.
>
> -
>
> Wednesday, July 29 | Dumbo Bakery Café, 107 York St, Brooklyn, NY
> 11201 | 11 a.m. – 3 p.m.
> -
>
> Thursday, July 30 | Union Bakery Café, 39-02 Union St, Flushing, NY
> 11354 | 11 a.m. – 3 p.m.
> -
>
> Friday, July 31 | American Dream Bakery Café, 1 American Dream Way,
> East Rutherford, NJ 07073 | 11 a.m. – 3 p.m.
> -
>
> Saturday, August 1 | Madison Square Park Bakery Café Pop-Up, 24 E.
> 23rd St., New York, NY 10010 | 11 a.m. – 3 p.m.
>
> ‘BTS THE CITY ARIRANG’ ARMY ‘MADANG’
>
> Saturday, August 1 – Monday, August 3 | Korean Cultural Center, New York,
> 122 E. 32nd St., New York, NY 10016 | 11 a.m. – 7 p.m.
>
>
> TOUS les JOURS joins the official three-day ARMY ‘MADANG’ experience with
> signature menu offerings, ‘BTS THE CITY ARIRANG’ exclusive gifts like
> stickers and slap bracelets, interactive activities, and giveaways
> including coupons, cakes, and other spin-wheel prizes—creating an immersive
> destination where visitors can experience Korean bakery culture while
> celebrating ‘BTS THE CITY ARIRANG’ together.
>
>
> Guests can also receive select BTS THE CITY ARIRANG NEW YORK merchandise
> with qualifying purchases beginning on each bakery café's pop-up date
> through August 9, while supplies last. Purchase requirements and
> availability may vary by location.
>
>
> The centerpiece of the celebration is the exclusive BTS THE CITY ARIRANG
> Cake, created especially for the event and available only during the
> promotion. Guests can also enjoy fan-favorite Korean bakery items including
> Caramel Apple Pie, Red Bean Bread, Kimchi Croquette, Milk Cream Bread, Iced
> Ube Latte, and Strawberry Lemonade.
>
>
> As Korean culture continues to captivate audiences around the world, TOUS
> les JOURS is proud to bring the flavors, traditions, and hospitality of
> Korean bakery culture to a major global music and cultural celebration.
> Through its partnership with ‘BTS THE CITY ARIRANG NEW YORK,’ the brand
> invites guests to connect over unforgettable experiences, share memorable
> moments, and discover why TOUS les JOURS has become a beloved destination
> for Korean-inspired bakery cafés.
>
>
> For more information, please visit www.tljus.com, or follow along
> @touslesjoursusa .
>
>
> About TOUS les JOURS
>
> Since its debut in the United States in 2004, TOUS les JOURS, a Korean
> bakery café brand owned by CJ Foodville, has evolved into a beloved bakery
> café chain, renowned for its premium, handcrafted baked goods made with the
> finest ingredients. True to its name, meaning "every day" in French, TOUS
> les JOURS offers a wide array of breads, pastries, gourmet cakes, desserts,
> and handcrafted beverages, all freshly baked each day. The menu also
> celebrates its Korean heritage, thoughtfully incorporating signature Korean
> flavors into many of its offerings. With a commitment to quality, the brand
> meticulously selects its ingredients to ensure each item is as fresh and
> delicious as possible. With more than 200 bakery cafés across the United
> States and more than 1,750 locations worldwide, the brand’s franchise model
> offers aspiring entrepreneurs a unique opportunity supported by ongoing
> guidance and expertise. Learn more about TOUS les JOURS and find a location
> nearby at www.tljus.com and on @touslesjoursusa
> .
>
>
>
> About BTS
>
> BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” are a South
> Korean band that has been capturing the hearts of millions of fans globally
> since their debut in June 2013. The members of BTS are RM, Jin, SUGA,
> j-hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic
> and self-produced music, top-notch performances, and their deep connection
> with fans, the band has established a legacy as 21st century pop icons
> breaking countless world records. While imparting a positive influence
> through activities such as the LOVE MYSELF campaign and the UN ‘Speak
> Yourself’ speech, the band has mobilized millions of fans across the world
> (named ARMY), earned six No.1 Billboard Hot 100 singles since 2020, and
> performed multiple sold-out stadium shows across the world. BTS have earned
> numerous prestigious honors throughout their career, including TIME’s
> Entertainer of the Year 2020, 12 Billboard Music Awards, American Music
> Awards Artist of the Year in 2021 and 2026, 16 MTV Video Music Awards, and
> five GRAMMY Award nominations. Released in March 2026, BTS’ massively
> successful fifth studio album ARIRANG debuted at No. 1 on the Billboard
> 200, while its lead single “SWIM” debuted at No. 1 on the Billboard Hot
> 100. In 2026, BTS returned to the global stage with the record-breaking
> 'BTS WORLD TOUR 'ARIRANG'' and made history by headlining the first-ever
> FIFA World Cup Halftime Show, further reinforcing their status as one of
> the defining cultural acts of their generation.
>
>
>
>
>
> ###
>
>
>
> --
>
> Kendall Stoudt
>
>
> PR Account Manager
>
> c. 925.639.4679 | o. 619.501.1211
>
> California • New York • Colombia
>
>
> we empower business growth @ powerdigital.com
>
>

--

Kendall Stoudt

PR Account Manager

c. 925.639.4679 | o. 619.501.1211

California • New York • Colombia

we empower business growth @ powerdigital.com

Why It Matters

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