Open Road Resorts Adds Campspot Booking at 11th Park

The Acquisition

Open Road Resorts has acquired Rustic Timbers Door County Camping in Egg Harbor, Wisconsin, bringing its portfolio to 11 RV parks and campgrounds across the United States. The 80-acre property marks the outdoor hospitality operator's first Wisconsin destination and its latest bet on the premium regional camping market, where demand for amenity-rich RV sites and cabin accommodations has remained resilient.

The deal's most significant operational detail is the platform migration: Rustic Timbers has transitioned its reservation system to Campspot, making it the ninth Open Road Resorts property running on the cloud-based campground management and booking platform. Reservations for the 2027 season open January 4, 2027, through the property's new booking page at openroadresorts.com/rustic-timbers.

Platform Standardization

Standardizing on a single reservations platform across a growing portfolio is a core efficiency play for multi-property outdoor hospitality operators. A unified booking system enables centralized revenue management, consolidated guest data, and consistent online booking UX — all table-stakes capabilities as campground operators compete with hotels and short-term rentals for vacation spend. For Open Road Resorts, running nine of eleven parks on Campspot reduces integration overhead and allows the company to surface cross-property availability to guests shopping its portfolio.

Rustic Timbers brings a mix of accommodation types — RV sites, seasonal stays, and 20 rustic and deluxe cabins — that aligns with the broader outdoor hospitality trend toward varied lodging formats designed to increase average length of stay and capture a wider traveler demographic. On-site amenities include a heated swimming pool, waterslide, jumping pillows, pickleball courts, a camp store, and the Pickled Egg Pub & Grub, a food-and-beverage outlet that adds an incremental revenue layer beyond site fees.

Market Context

Outdoor hospitality is one of the faster-consolidating segments in U.S. travel. Regional operators like Open Road Resorts are acquiring independent campgrounds and immediately upgrading their technology stack — reservations, revenue management, and guest communications — to lift yield and reduce front-desk labor. Campspot has emerged as a leading platform in this segment, competing with RMS Cloud, Newbook, and other PMS providers targeting the RV and glamping market. As campground operators increasingly benchmark against hotels on digital booking experience and loyalty, platform consistency across a portfolio becomes a competitive differentiator.

Co-founder Chase Becker described the acquisition as a natural fit given Door County's combination of outdoor recreation and regional tourism infrastructure. The property's proximity to Peninsula State Park, beaches, and Egg Harbor's dining and retail scene positions it as a full-destination stay rather than a pass-through campsite — the kind of sticky, multi-night booking profile that improves revenue per available site.

For operators tracking reservation and PMS technology trends in outdoor hospitality, the Open Road Resorts expansion illustrates how acquisitive campground groups are using platform standardization as a growth multiplier — turning each new property into a faster revenue contributor by eliminating bespoke tech debt on day one. The January 4 booking open date also signals the company's intent to capture early-season demand before competing Wisconsin destinations launch their own reservation windows. Watch for further acquisitions as Open Road Resorts extends its hospitality technology footprint into additional Midwest and regional vacation markets.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.