In the first of a series of reports, we cut through the noise to present the facts about COVID-19 and it’s impact upon the hospitality industry.

Using data from our sister company, Hotel Benchmark, we’ve analysed hundreds of UK and European 4 and 5 star hotels alongside input from leading hoteliers we present the facts and answer some of the most common questions being asked today:

  • Is it even worth marketing at this time?
  • What are the emerging trends I should know about?
  • Who is most likely to book my hotel?
  • What are customers looking for from my website?
  • How can I start to prepare for recovery?
  • Where should I be focusing my marketing budget?

For the answers to all these questions and more, please click here to download the free report.


This post originally appeared on the 80 DAYS website and is reproduced with their permission.

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