Europe’s hotel industry reported positive results in the three key performance metrics during January 2020, according to data from STR.

Euro constant currency, January 2020 vs. January 2019


• Occupancy: +1.4% to 58.5%
• Average daily rate (ADR): +0.5% to EUR101.14
• Revenue per available room (RevPAR): +1.8% to EUR59.18

Local Currency, January 2020 vs. January 2019

Budapest, Hungary

• Occupancy: +8.7% to 59.0%
• ADR: +18.1% to HUF26,672.01
• RevPAR: +28.4% to HUF15,735.94

The absolute ADR and RevPAR levels were the highest for any January in STR’s Budapest database. Performance was underpinned by double-digit demand growth (+11.5%), and the market positive ADR and RevPAR comparisons for all 31 days in January.


• Occupancy: +8.7% to 70.8%
• ADR: +6.4% to EUR206.98
• RevPAR: +15.7% to EUR146.48

The absolute occupancy level was the highest for any January in STR’s Paris database, while the ADR level was the highest for a January since 2013. STR analysts note that the Francophone Pulmonology Conference (24-26 January), which attracted over 5,000 attendees, helped RevPAR grow by double digits during that three-day period.

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STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.For more information, please visit

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