STR

The U.S. hotel industry reported positive year-over-year results in the three key performance metrics during the week of 26 January through 1 February 2020, according to data from STR.

In comparison with the week of 27 January through 2 February 2019, the industry recorded the following:

• Occupancy: +1.7% to 57.6%
• Average daily rate (ADR): +2.2% to US$127.94
• Revenue per available room (RevPAR): +4.0% to US$73.73

Super Bowl LIV host, Miami/Hialeah, Florida, posted the largest increase in RevPAR (+68.4% to US$339.88), driven by the highest lift in ADR (+69.0% to US$404.03).

New Orleans, Louisiana, experienced the highest rise in occupancy (+11.8% to 69.3%).

Anaheim/Santa Ana, California, saw the second-largest jump in RevPAR (+21.9% to US$122.46), due to the second-highest increases in occupancy (+11.6% to 74.8%) and ADR (+9.2% to US$163.81).

Overall, 18 of the Top 25 Markets reported a RevPAR increase.

Due to comparisons with its Super Bowl host year in 2019, Atlanta, Georgia, recorded the steepest declines in each of the three key performance metrics: occupancy (-2.8% to 67.0%), ADR (-39.4% to US$124.42) and RevPAR (-41.1% to US$83.30).

San Diego, California, registered the second-largest decreases in occupancy (-1.7% to 73.4%), ADR (-5.6% to US$156.77) and RevPAR (-7.3% to US$115.10).

View U.S. weekly hotel performance review

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.

Logos, product and company names mentioned are the property of their respective owners.

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