STR

STR’s preliminary December 2019 data for hotels in London indicates lower occupancy but higher rates.

Based on daily data from the month, London reported the following in year-over-year comparisons:

  • Supply: +2.1%
  • Demand: +1.1%
  • Occupancy: -1.0% to 81.2%
  • Average daily rate (ADR): +2.6% to GBP159.48
  • Revenue per available room (RevPAR): +1.5% to GBP129.44

The absolute ADR and RevPAR levels are the highest for any December in STR’s London database. STR analysts note that although there was a slight decline in occupancy, London saw nine nights 90% and higher in the metric, likely due to Christmas festivities. 

STR will release full December total-year results later this month.

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.

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