The festive season is the busiest time of the year for most of the hoteliers around the world. Firstly, countless hotel marketing campaigns get launched every year, making the competition high. Secondly, the guests are the most prone to splurging on a premium stay experience, making it the perfect opportunity for the businesses to cash in on their spending frenzy. These factors make the holiday season hotel marketing one of the most challenging and the most crucial campaigns.

So, how do you make sure that your campaign stands out from the competition this holiday season? You, as a hotelier, need to understand the shifting guest behaviors, their travel patterns, and preferences, while being smart enough to reach them in a timely and meaningful fashion.

In this article, we give insights on past customer travel behavior, followed by some stellar marketing tips for the holiday season.

This is what travelers are looking for

To market your property effectively, you first need to understand your guests’ expectations. Here are trivago Insights* that will show you what users are looking for at this hotel metasearch site.

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